Benefits Of Working With Reputation Management Agencies

Benefits Of Working With Reputation Management Agencies

There are so many different benefits associated with working with reputation management agencies. It is a shame to see that most companies do not actually consider this opportunity. Those firms can end up faced with losing so many customers without actually knowing why this is the case. Having a really good online reputation is important since this improves trust, lowers business risks, improves company profits and attracts better work talent.

The most important thing to remember is that the company that has a really good reputation will gain some important benefits, like:

  • Higher Trust – People will trust the person or the brand that has a really high online reputation.
  • Better Talent – The brands that have a highly positive reputation are more likely to hire better employees.
  • More Profit – If the star ratings and the reviews are high, people are more likely to make a purchase.

The Trust Factor

The most important thing at the end of the day is the fact that trust is higher. The brands that have a high online reputation will be trusted and when this happens, there are other people that will follow and that will also trust the brands. According to research, 83% of people will trust the recommendations that come from friends. Close to 70% of will trust consumer opinions much more than what they see offered in paid advertisements.

Increased Performance

Those companies that have really good reviews on the internet will naturally attract increased business. The restaurants that have an extra half star rating in front of the competition will actually sell 19% more. This is a clear example of why this is really important. Every single company out there wants extra income. Online reputation is paramount to achieve such a goal.

Lower Reputation Risks

The companies that have a really bad online reputation normally end up with a worst reputation in the future. This can be due to the fact that there are some systemic problems that are present inside the company. At the same time, when there are reputation problems there are many that join in and start to make everything worse.

When business reputation is high, people think twice before saying something bad about it. This is definitely something that is going to help and a huge priority for the large companies from around the world.

Online Reputation Statistics You Should Be Aware Of

If you still have some doubts about how important your online reputation is, let us consider some very important stats you should be aware of:

  • An incredible 90% of consumers said that positive reviews influenced the final buying decision.
  • 85% of the consumers now use the internet in order to perform research before buying something.
  • 65% of online users use online search as a highly trusted information source about companies and people.
  • Close to 80% of the consumers believe personal recommendations are as valuable as online reviews.
  • Close to 60% of the Fortune 500 executives see reputation management as a core part of the branding and marketing strategy of an organization.
  • Close to 85% of online marketers see trust building as the main focus of the modern marketing campaigns.

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